What do consumers expect from brands?
Today, brands are under pressure to deliver measurable business impact through their customer engagement activities.
From Gen Z to Baby Boomers, Collinson – a global leader in customer engagement – has combined direct responses from 4,750 cross-generational, Asia Pacific-based consumers with actionable insights.
Insightful responses to the survey include:
- 76% of consumers feel the experience a brand provides is just as important as the brand’s products and/or services.
- 83% of consumers would stay loyal to brands that offer travel related rewards and benefits as part of their customer engagement programme.
- 78% of consumers are more likely to use their payment cards for travel expenses, while 75% are more likely to use their card for everyday expenses, when travel rewards and benefits are available.
Check out Collinson’s latest Asia Pacific consumer insights report – The New Rules of Engagement: Customer Expectations Revealed – to learn more about the evolving expectations for your most valuable customers, how to better engage and retain them, and in turn drive commercial returns.
Complete the form below to view the report now.