How to Generate Lifetime Customer Value in a Transformation Economy
Consumer happiness has a direct impact on brand loyalty. So, how can you make your customers happier?
Discover how to drive Gen Z, Millennial and other generation’s happiness through transformative rewards and benefits. Learn how to enhance your customer value proposition, foster deeper engagement and cultivate lasting loyalty amongst customers located across Asia Pacific.
Download Collinson International’s 2025 Asia Pacific Consumer Happiness Report: How to Generate Lifetime Customer Value in a Transformation Economy.
Written in partnership with renowned behavioural psychologist Dr. William von Hippel, the report combines direct responses from over 4,000 respondents across eight markets in Asia Pacific and includes actionable insights.
Key insights from the report include:
- Happiness is the new brand currency. 46% of respondents would consistently purchase from a brand that makes them happy; 43% would try new products from the same brand; and 42% would recommend the brand to others.
- 8 in 10 Asia Pacific respondents turn to brands for exclusive, life-enriching experiences.
- Younger generations in Asia Pacific – Millennials (89%) and Gen Z (86%) – are driving the shift towards experiential brand engagement.
- 60% of respondents in Asia Pacific prioritise rewards that strengthen ties with family and friends over self-fulfilment.
Complete the form below to view the report today.